Anyone in business today must realize whether they are in their own business such as chiropractic or consulting or they sell for a living, they must divide the market into smaller sections.
You may be an expert in your field and personally good at what you do, but if your intention is growing the business, then you have to be able to bring on and lead others effectively.
As soon as the customer walks into the store, reaches your Web site, calls your company, a friendly greeting from any (real, live, human) employee will make the customer feel welcomed.
Did you ever wonder why the phone does not ring? Do you ever panic when prospective individuals ask you what you do and your struggle with your delivery?
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